With the arrival of December, stores and e-commerce sites expect the increase in sales that this holiday season provides. After Black Friday, there are many consumers who take advantage of these first weeks of December to acquire the gifts that are still missing, so the businesses ask themselves: How can we take advantage of the theme and the positive feelings this season generates to connect with our potential customers?
Adext, provides 6 innovative and creative marketing strategies to increase your sales this holiday season:
1) Content marketing, the famous: Content Marketing is a marketing strategy based on the generation of brand content that should be attractive, as well as useful and entertaining for your prospects. What kind of content? E-books, infographics, success stories, guides, videos, podcasts, etc. When you offer up some valuable content, the person comes to you. That’s why it’s also known as attraction marketing.
So, if you want to attract customers during this time, think about what valuable content that might be useful for them or interest them, you can create something related to Christmas and your product or service. For example, if you have a company that sells flowers, you could do an infographic called “How to choose the perfect Poinsettia for Christmas Day” and provide your tips on how to buy this popular and emblematic Christmas flower.
And at the end of the infographic, you could create a call to action that people can click on to buy poinsettias from you straight away. So, let your imagination fly.
And don’t forget the most important thing: promoting your content. There’s no point in having super content, if you don’t promote it using advertising on social networks, search engines and other platforms.
2) The art of telling stories that inspire and excite: Storytelling is an excellent way to connect with your target audience. Tell a Christmas story and insert your brand, product or service into the storyline. Tell an emotional story that includes emotion, one which will really motivate or inspire. Also, try to tell stories your potential customers can identify with, so you can connect with them on an emotional level.
What’s more, it’s no secret that most purchase decisions are made emotionally. Reason intervenes only to justify the feelings.
3) Experiences that make you fall in love and never forget them: Experiential marketing is incredible. And it’s just that: promoting brand-consumer interactions through memorable experiences. People can forget what you did or said, but they will never forget how you made them feel. Excite your consumers with that Christmas spirit.
You can start with something very simple, like adding Christmas themes, characters, or templates to your brand images (like your logo, your slogan, etc.) at your points of sale. If you don’t have a physical store, you could add Christmas details to the design of your website or e-commerce platform. You could also add a characteristic smell to your stores, such as pine or hay, or have your employees add a Christmas detail to their uniforms.
4) Details and gifts that fascinate: If you have a database of prospects or potential clients, it’s time to pamper them. B2Bs that offer products or services with a high average ticket price could surprise a prospect or potential customer that they’d like to turn into their customer with a gift in their office and a card that says something nice like: “We want to wish you a Merry Christmas, and we’d love to help you be even more successful in 2018. May this be your best Christmas so far!”
You might even make a video of your employees saying beautiful things about this time, or the weirdest traditions from their family parties. And then send an email to your list with a link to the video.
These details make the prospect connect better with your brand, stir their interest and keep you in their top of mind; basic ingredients to achieve a sale.
5) Christmas promotions that make eyes sparkle: It’s also a great idea to do Christmas promotions and special discounts during this period. Make sure you promote your most popular products and include banners, text or images that communicate your offer or promotion on your website and at your store or other physical locations.
Don’t forget to create a sense of urgency and mention how long the promotion will be running. If you can put a countdown clock on your web page, that works great. It is also important to communicate those promotions. Email marketing and advertising on social networks can be great allies here.
6) Take advantage of the great exposure and reach that digital advertising can give you: It is a must to promote and disseminate everything you do, so that you reach more people, attract more prospects and sell more. Digital advertising has a great advantage that often goes unnoticed: its advanced segmentation capacity.
Digital advertising can give you something that few know how to get: an extremely precise audience. Imagine being able to decide exactly what kind of audience to reach. Digital advertising platforms such as Facebook allow you to select, not only the age, gender and location of your ideal client, but also specify in detail what you’d like their tastes and interests to be.
When it comes to Google AdWords, you could choose to only show an ad for your product or service when someone types or taps in an exact phrase that signals that they’re ready to purchase that product or service. Or show ads to the followers of your main competitors, on Twitter.
Digital advertising has gone way beyond what traditional advertising can do. That business has always been about creativity, as well as how many awards or recognitions you could get.
Now the companies want sales
Likes, shares and engagement are superficial metrics that, while they indicate the acceptance of a brand on social media, don’t necessarily translate into sales and everyone doing digital advertising is very aware of that. They know that companies have started to demand clear and obvious results. And the best part of all is that in online advertising, you only pay for results.
You pay every time someone clicks on your ad or a prospect signs up on your website. On Facebook, for example, you can create campaigns that are specifically geared towards a specific goal: traffic, conversions, purchases, downloads, etc.
It also gives you the ability to accurately measure your return on investment, which is especially important at Christmas.
Adext, the first intelligent digital advertising robot created to help small and medium-sized companies, has arrived. It uses Artificial Intelligence (Machine Learning and Big Data) to manage and optimize all your ad campaigns on Google, Facebook, Instagram and AdWords Remarketing.
The only thing that you need to do at the beginning, is to provide some basic information about your business (what you sell, who your ideal customer is, what region you’d like to advertise your product or service in, etc.), and Adext will launch, manage and optimize your campaigns for you.