On Tuesday, January 17, 2017, Eleven Eleven Investments (11-11i) presented the inaugural session for Alpharetta Startup Connect at the Alpharetta Technology Commission’s Innovation Center. With a vision to building a stronger investment community and connecting capital with opportunities globally, Alpharetta Startup Connect brought together over 130 startups, investors, and technology executives.

The event kicked off with a welcome by Robert Falcone, Chairman of the Board for the Alpharetta Technology Commission, Dan Merkel, Alpharetta City Councilman, and Peter Tokar, Director of Economic Development for the City of Alpharetta. They all spoke how Alpharetta City (Technology hub for the south) is supporting technology startups and how Eleven Eleven Investment is becoming a catalyst for future growth by bringing venture capital presence to the Alpharetta Innovation center.

Stefanie Diaz, Founder & CEO of Mastermind Your Launch, acted as the evening’s Master of Ceremonies. Following the welcome, Stefanie introduced the host of the evening, Arul Murugan, CEO of Eleven Eleven Investments.

Arul began by thanking event supporters and sponsors, including the Alpharetta Technology Commission and Jekyll Brewing Company, who supplied beverages for the event. He also recognized several venture capital firms in attendance for the evening, including Forte Ventures, Mosley Ventures, BlueSkyWorks and The Combine.

Arul went on to announce the formal launch of Eleven Eleven Investments hybrid venture fund, 11-11i Technology Diversified Growth Fund. He outlined the 50-30-20 diversification model and how this unique approach is tailored to stimulate the Atlanta venture community. The fund is open and accepting new investors.

Arul also spoke about his team’s vision of starting Alpharetta Startup Connect. He quickly mentioned on complementary initiatives such as Eleven Eleven Foundry, which is expected to start in second quarter and to be led by Dale Sizemore, VP at Eleven Eleven Investments and housed at Alpharetta Technology Commission’s Innovation Center.

Afterward, John Wilson of Technology Association of Georgia (TAG) shared the application process for TAG’s Top 40 Most Innovative Companies in Georgia. Winners to be recognized at the Georgia Technology Summit on March 23, 2017 at Cobb Galleria.

The remainder of the evening spotlighted two startup founders who have already achieved meaningful success and momentum. Christian Kotscher, CEO of Alpharetta-based Metro Tech and Gavin Gray, CEO of Boston-based Oomf both shared pitch presentations and took questions from the audience. The event concluded with a flurry of activity and networking amongst startups, investors, and technology executives.

To cultivate investments into right early stage startups, Alpharetta Startup Connect (ASC) will also be hosting ASC investor only events. Alpharetta Startup Connect #2 takes place Tuesday, March 14th at 7:30pm at the Alpharetta Technology Commission’s Innovation Center. Visit http://11-11i.com/alpharetta-startup-connect/ to learn more and register.