Arrayent, the IoT platform chosen by the world’s most trusted brands, announced that it has achieved TRUSTe Enterprise Privacy Certification across all online properties, including Arrayent’s website and IoT platform. The TRUSTe seal demonstrates privacy compliance and builds consumer trust.

TRUSTe, the leading data security management company rigorously audits a company’s user privacy standards and regulations before it can qualify for the TRUSTe Privacy Seal. TRUSTe’s Privacy Certification Standards are based on a compilation of requirements and best practices defined by key regulatory bodies, industry groups, and recognized frameworks, including FIPs, OECD, GAPP, US-EU/US-Swiss Safe Harbor, APEC, and COPPA/Kids Privacy.

By displaying the TRUSTe seal, Arrayent is showing its commitment to protect consumer security and user data. Arrayent has developed the Arrayent Connect platform with a comprehensive security framework that includes encryption for data transactions, end-point verification, and role-based authorization. That’s one of the reasons why many of the world’s leading manufacturers, such as Whirlpool, Maytag, Chamberlain, Liftmaster, OSRAM, Braeburn, Salus, and Pentair rely on the Arrayent Connect Platform to deliver simple, secure, and connected experiences for a wide variety of use cases.

“We feel that TRUSTe certification reinforces our commitment to consumer privacy and device security,” said Cyril Brignone, CEO of Arrayent. “There are huge benefits to connected devices, but there are also valid concerns about how consumer data is used. By working with TRUSTe and going through their rigorous certification process, we are demonstrating to our customers and their end users that we will take every measure to safeguard their consumer data and protect against unwanted intrusions.”

“TRUSTe research found that 79% of consumers were concerned about the personal data collected by smart devices. In pursuing TRUSTe Enterprise Privacy Certification, Arrayent has taken their data privacy practices a step further,” said Chris Babel, CEO, TRUSTe. “This achievement shows that they are committed to building trust by adhering to industry standards and protecting the data of their users.”

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