Semtech LoRa Brazil Maxtrack

Maxtrack, a leader in vehicle tracker manufacturing based in Brazil, has chosen Semtech’s LoRa® devices and wireless RF technology (“LoRa Technology”) as the main platform for its tracking solution that helps recover stolen vehicles and cargo.

The tracking system has been introduced in metropolitan areas of Brazil where LoRaWAN™ networks are currently being deployed. The aftermarket tracking solution is currently a preferred technology for insurance companies to recover vehicles as they plan implementation in mid-2017.

LoRa Technology provides a long-range, low-power wireless platform that enables the connectivity of Internet of Things (IoT) gateways and sensors. The integration of LoRa Technology provides Maxtrack’s customers with extended communication that reaches beyond cellular networks and reduces the customer’s total cost of operation (TCO).

“Semtech’s LoRa Technology helps differentiate us from our competitors’ solutions,” said Gustavo Travassos, Chief Executive Officer at Maxtrack. “The key benefits, including reducing the total operation cost, minimizing the device size and simple installation, has allowed us to better support our customers with a superior tracking solution that they need.”

“This use case for automobile applications demonstrates LoRa Technology’s ability to easily track valuable assets,” said Vivek Mohan, Director of Marketing for Semtech’s Wireless and Sensing Products Group. “With the growth of smart cities and asset tracking applications, LoRa Technology is solving real-life problems with leading technology while also improving operations and efficiencies for solution providers.”

Key Features of LoRa Technology:

  • Long Range: A single base station using LoRa Technology enables deep penetration capability for dense urban environments and indoor coverage, while also providing the ability to connect to sensors more than 15-30 miles away in rural areas.
  • Low Power: The LoRaWAN protocol was developed specifically for low power and enables unprecedented battery lifetime of up to 20 years depending on the application.
  • Geolocation: Enables tracking applications without GPS or additional power consumption.
  • Low Cost: LoRa Technology reduces up front infrastructure investments and operating costs, as well as end-node sensor costs.
  • Open Standard: The LoRaWAN protocol ensures interoperability among applications, IoT solution providers and telecom operators to speed adoption and deployment.