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The IoT segment is a broad, diverse ecosystem. A new report from the Media and Services UX (MSX) group at Strategy Analytics has investigated consumer awareness and interest in, and drivers and barriers to adoption of, specific use case scenarios for the Internet of Things (IoT) consumer sector. While consumer awareness is currently low, interest is high particularly in solutions that help to solve existing real world problems and learn user behaviors and preferences. The idea of IoT making consumer life easier, more convenient and efficient is most appealing to consumers. Increasing education on existing IoT solutions in addition to future possibilities will drive both awareness and adoption.

Surveying consumers in the US and the UK, Strategy Analytics found that to adopt IoT solutions, consumers need to see long-term savings versus short-term spend; simple, easy-to-use interfaces; and systems which allow seamless interactions among all devices owned. In addition to making life easier and more efficient, nearly half of the consumers surveyed also felt that IoT could benefit their personal health and well-being. However, barriers to adoption included privacy and security; with around 80% of consumers surveyed holding strong concerns around who actually harvests their information and how and what it will be used for. Stability, accuracy, and reliability were also concerns, in addition to solutions not working seamlessly with other devices, and its cost outweighing any benefits.

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Christopher Dodge, Associate Director, MSX and report author, commented, “For IoT solutions to be widely adopted, consumers must trust these technologies explicitly; solutions must be compatible for control across all platforms; and full customization should be available to ensure that the user feels like they are in control of their experience and importantly, their own data.”

Kevin Nolan, VP, UXIP, added, “Ultimately, consumers need to feel confident in using IoT solutions, knowing that their data will be harvested for their own personal benefit, and left to feel as secure as possible that their data will not be compromised in any way.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.

About Media & Services UX

The Media & Services UX group forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry.