Hannover Messe 2016

About the Hannover Messe 2016 Conference

From individual components to the complete intelligent factory, as well as topical trends such as energy efficiency, lightweight construction and additive manufacturing – at HANNOVER MESSE 2016 you’ll get a complete picture of the industrial value-adding chain under one roof – in Hannover and worldwide.

Innovation and Tradition

In 1947, graphics artist Paul Rademacher designed a logo virtually overnight. A logo which still serves as the face of HANNOVER MESSE. The story of this famous image of the head of Hermes, the Greek god of trade and commerce, is just one of the many interesting nuggets of information from the history of a very special tradeshow.

An exciting start

The year was 1947. In postwar Germany’s ravaged economy, food supplies were scarce and industry was weaker than ever. Reconstruction? Impossible without international support. As far as the British occupying forces were concerned, it was necessary to find a symbol that presented the passion and the economic potential of German workers and entrepreneurs to the rest of the world.

The company known as “Deutsche Messe- und Ausstellungs-AG” was born – and with it, the “Hannover Export Fair 1947”.

Driving the economic miracle

The plan worked: approximately 736,000 visitors from 53 countries from around the world flocked to Hannover for the 21 days of the fair. Export contracts were signed and sealed to the tune of close to US$ 32 million.

Over the years, the event actually did become symbolic of the German economic miracle. As early as 1950, foreign exhibitors also took part in the event now known as “Deutsche-Industrie-Messe”. In 1961, the name was changed again: “Hannover-Messe” makes it immediately clear how proud the city was of the role it played in the postwar industrial upturn – a pride which remains intact to this day.

CeBIT: a HANNOVER MESSE spinoff

Over the years, the trade fair grew to include an ever-increasing number of topics. And with the appearance of IT – which was initially considered part of the “office industry” – its main focus on industry threatened to become eclipsed.

The next logical step was to create a new show for the new market. In the IT business sector, CeBIT has long since established itself as a second flagship tradeshow, equal to HANNOVER MESSE.

All sectors of industry under one roof

With the leading trade fairs taking place in parallel, HANNOVER MESSE covers a wider range of themes and exhibits than any other event – R&D, industrial automation and IT, industrial supply, production engineering and services, as well as energy and environmental technology. The opportunity to develop new sales leads in other sectors, unique access to new products and technologies and a huge international presence attract exhibitors and visitors from all over the world. Discover a host of product innovations and the latest technology.

Trade Fair Lineup 2016

• Industrial Automation: Only companies who are willing to invest in modern automation technologies will be at the head of the pack in the digital race. Many solutions are already available. But how to succeed in the transition to the smart factory – and as efficiently as possible?
• Digital Factory: In the future suppliers, producers and clients will all be integrated and networked. The question is not whether industry is going to adopt this new digital scenario, but rather how efficiently it will do so. What is needed is a strong, vital network between IT and mechanical and electrical engineering.
• Energy: New technologies will ensure the success of the energy transition. Experts from a variety of disciplines are working now on trailblazing concepts which will allow us to generate, store, transmit and distribute electric power more cleanly and cheaply than ever before.
• Industrial Supply: There is a demand for industrial processes and end products to become more efficient and durable. At the same time, the networked factory of the future requires smart workpieces, components and systems that can be seamlessly integrated into an intelligent manufacturing process. Innovative supplier solutions are called for.
• Research & Technology: What was dismissed as science fiction yesterday is within reach today. Experts from science and industry will be coming together at HANNOVER MESSE to lay the foundations for visionary products and applications. Take a look at the future with them –  from adaptronics and bionics to nanotechnology and organic electronics.