IoT Webinar On How to WoW Customers Win Loyalty by IoTising Your Products

The Internet of Things presents a great opportunity for product builders and technologists to provide a reinvigorated customer experience in terms of highly differentiated and forward-looking features. These features could be generated through personalization and contextualization of experiences derived from the data collected through IoT. Such high quality customer experience is expected to improve loyalty and repeat purchases while also enabling upsell & cross-sell through smart engagement techniques. This webinar, jointly conducted by AWS IoT, STMicroelectronics and [x]cube LABS, brings business leaders and experts from key functional areas constituting the IoT ecosystem, who will reflect on their several years and many case studies of how IoT has been used to create connected products that are not just operated remotely, but make a positive and delightful impact on the lives of users in ways unimagined. The speakers will also dive deep into how enterprise leaders can leverage IoT, the results they can expect and how they should go about creating the right innovation plan.

What to Expect from the Webinar:

• Introduction to the IoT landscape
• Various ways in which IoT can transform customer experience (across industries)
• How to make IoT Easier, More Accessible, and Convenient to Business owners
• Creating an ecosystem-tech architecture, associated services
• Data-what to track and how to gain actionable insights, effective tools for analysis
• Up-selling and cross-selling opportunities
• Business impacts of augmenting your products with smart capabilities
• Key questions to consider and changes to prepare for
• Use cases
• Interactive session: we pick top 5 opportunities from the audience and provide feasibility comments
• How can [x]cube, AWS and ST help organizations with their respective expertise

The Speakers:

Olivier Lardy (STMicroelectronics)

Olivier has more than 15 years of experience in high tech international business development with a successful track record in developing and growing new businesses. Olivier is currently in charge of strategic marketing at STMicroelectronics and has held several positions such as marketing director at Starchip where he was responsible for its impressive growth, and Atmel Corporation as business development manager.

Vasily Malanin (AWS IoT)

Vasily has been with AWS for 2 years. He is passionate about driving real impact with innovative cloud solutions that involve IoT, Advanced Analytics and AI. Currently Vasily is involved in many connected products and smart factories projects across Asia. Prior to joining AWS, Vasily had gained significant IoT and cloud experience as a program manager and a business leader for cloud products. He has a software engineering background and is always keen to dive deeper into customer needs and work backwards to the technology solutions that can help.

Bharath Lingam ([x]cube LABS)

Bharath is the CEO of [x]cube LABS, a leading global digital transformation agency. He actively conceives and rolls out new strategies, frameworks and products to ensure that [x]cube’s clients are at the forefront of digital transformation. With more than 20 years in the technology leadership space, he’s been able to help [x]cube put together a unique IoT value proposition that melds strategy, technology, experience and data together to deliver the ultimate value to IoT Product owners.