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Winning the European Smart Home Customer
December 13, 2016 @ 9:00 AM - 10:00 AM EST
LESSONS LEARNED FROM EU AND ISRAELI TELCOS on how to leverage their advantages and build a revenue-generating offering with smart home solutions alongside connectivity, entertainment, and content services.
Attend this webinar to learn:
• Consumer demand for new services and their value impressions of smart home solutions
• Consumer impressions on different ecosystem players and opportunities for EU telcos to grab market share and win consumer mindshare
• Telco business strategies that provide integrated services and deliver high-quality consumer experiences
• Challenges to EU telcos created by entry of players, including retailers and technology companies such as Google, Amazon, and Apple, and who will be the most formidable challengers to telcos
• Innovative marketing strategies from Bezeq, Israel’s leading service provider, on selling smart home components rather than just services
• Differences between the U.S., Europe, and Israeli markets
In the webcast, Parks Associates and Sigma Designs discuss lessons learned from successful telcos who leverage their advantages and build a revenue-generating offering with smart home solutions alongside connectivity, entertainment, and content services.
Telcos have reached a crossroads in business strategy where innovation is inevitable and continues to impact subscriber growth across different distribution channels. Entry of nontraditional but formidable players such as Google, Amazon, and Apple into entertainment, content, and smart home services intensifies the risk; however, all players struggle with similar challenges. Key factors in driving adoption in the smart home are providing valuable and recognizable benefits to consumers, like safety and security or energy efficiency savings, while integrating solutions across vastly different ecosystems.
The challenge intensifies in Europe and the Middle East, where there isn’t the same foundational home security market that exists in the U.S., creating additional barriers to adoption of new products.
Roughly 10-15% of broadband households in the U.K., France, Germany, and Spain would trust their broadband service provider to provide smart home products or services. As this market is still in its early stages, telcos have plenty of opportunities of room to move consumer opinions.
Ecosystem players have the opportunity to grab market share and win consumer mindshare, and telcos have advantages in this race. Given strong brand recognition, strong adjacencies between their traditional services and the smart home, and the ability to provide complete customer support, telcos are in a good position to capitalize on this emerging market.