Connected Retail

Fujitsu addresses the dramatic disparity in the high degree of actionable shopper engagement intelligence available for e-commerce, and the current severe lack of such insights in stores. The new FUJITSU Connected Retail Engagement Analytics solution is a cloud-based analytics solution that integrates seamlessly with Point of Sales (PoS) and key retail information systems to further improve customer experience and store performance.

Having completed a successful proof of concept trial with an international fashion retailer, and with other trials planned, this new solution provides retailers with a transformational means of detecting, connecting and engaging with customers. Whether shoppers make a purchase or not, stores can now maximize sales opportunities and customer satisfaction by using in-built business process management to turn analytics insights into action.

For example, retailers will be better equipped to respond to customer traffic congestion in different departments by adding more associates and – when integrated into the retailer’s enterprise via a loyalty app – can engage with shoppers while they are still in the store, making it more likely that they can make or save a sale. They also can use the analysis not only to highlight sales conversion by shopper volume, but also build a deeper understanding of promotion effectiveness over time.

“In the online world, much is known about shopper behavior. In the store-centric world, where 90 percent of all sales still take place2, most retailers have no credible source for accurate, location-based shopper intelligence,” said Marc Janssens, executive vice president of Retail at Fujitsu America, Inc. “Today’s connected retail landscape requires technology solutions both online and in-store to enable a seamless shopping experience for both the retailer and the consumer. With brick-and-mortar stores continuing to be the epicenter of retail, Fujitsu is dedicated to developing and deploying the latest innovations for a completely integrated solution that improves the consumer experience while driving sales.”

Edward Westenberg, head of Retail Europe for Cisco: “We are excited to expand our global partnership with Fujitsu into the Retail industry. Through Cisco’s Connected Mobile eXperiences (CMX) delivered either on premises or from the cloud, our Wi-Fi infrastructure and the associated Cisco intelligent network capabilities allow our Retail customers to leverage the power of Fujitsu Retail Engagement Analytics in order to enhance the shopping experience and benefit from operational control, including location-based services, targeted advertisements, seamless and secure Wi-Fi onboarding, advanced analytics. This allows our customers to use Wi-Fi services to build customer loyalty, boost sales, and improve business operations.”

Anne McClelland, head of the Partner Ecosystem for Cisco’s US Business Transformation team: “With Fujitsu, Cisco is gaining a new and powerful Retail IT hardware, software and services partner who shares a wide visibility into larger, global retail organizations.”

How the FUJITSU Connected Retail Engagement Analytics solution works

The FUJITSU Retail Engagement Analytics solution collects data from the latest connected retail sources leveraging the Internet of Things (IoT) and analyzes it in conjunction with retail data (such as sales data) to provide retailers with a transformational and visual means of understanding, analyzing and responding to shopper behavior.

It uses Fujitsu-patented Flow Discovery Technology3 to deliver detailed and reliable analysis of shopper behavior, such as the number of visits per period, zonal volume of visitors, traffic flow through the store, number of repeat visitors, dwell time and sales department conversions that can be tracked, visualized, monitored and actioned.

Alerts can be sent to store associates to enable proactive responses to avert potential problems before they occur. The solution enables store associates and managers to monitor and manage store performance with insightful and intuitive dashboards, reports, heatmaps and floor maps. For example, to drive revenue and profitability in their stores, retailers can use the solution to garner insights on how consumers interact with the physical store space, the patterns they use throughout the store and how long they dwell in a particular area; this information significantly helps managers make more informed decisions in how they merchandise their products, where they place and concentrate staff, whether the lighting needs to be adjusted, etc. – all with a view to improving the experience for customers and driving revenue. Additionally, the analytical insights provide a rich and accurate source of data for the business teams planning store layouts, merchandising, marketing, CRM and labor scheduling.

Delivered as a cloud offering, the solution is built on a platform that is specifically designed for precision analytics at scale and up to 500-times4 faster than traditional databases, made possible by Fujitsu advanced and high-performance database technology.

The FUJITSU Retail Engagement Analytics solution is built from the ground up with maximum security and privacy in mind. To address customer and country-specific privacy policies, Fujitsu also can deliver a privately-hosted version of the solution over its own secure Fujitsu Cloud IaaS Trusted Public S5, delivered via the company’s global network of data centers to meet customers’ security requirements.

The new solution is being showcased at the Fujitsu booth (#3805) at the National Retail Federation (NRF) BIG Show on January 17-20, 2016 at the Jacob K. Javits Convention Center in New York City.

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