Huawei has announced plans to showcase innovative ICT products and solutions at the 2016 edition of the world’s largest annual IT trade fair, CeBIT, to be held in Hannover, Germany, this March. Speaking at the CeBIT Press Preview, in the same location on January 20, the company said it would introduce new offerings to help businesses transform their ICT operations by driving agile innovation, faster service delivery and the development of a new ecosystem.

This year will mark the company’s sixth consecutive and most significant appearance at CeBIT to date. Its exhibition area at the show will span 2,500 square meters — twice the size of its space the year preceding.

Also during the announcement, Huawei said it would present its new marketing slogan for its Enterprise Business Group (BG) at CeBIT. The slogan, “Leading New ICT, Building a Better Connected World”, was created to better reflect how the BG is uniquely positioned to help enterprises succeed in today’s digital era.

In line with that positioning, the company believes that digital transformation will become a reality in every industry in the next five to ten years. ICT systems will shift from business support systems to production systems to enable this digital transformation, and enterprises will embrace Cloud Computing, Internet of Things (IoT), and Big Data to evolve their operations in a bid to deliver superior user experiences.

To help support these transitions, Huawei is committed to collaborating and innovating with partners to build business-driven ICT infrastructure, providing customers with agile, innovative, one-stop ICT products and solutions.

In line with its strategy of “being integrated”, Huawei will continue to create an open ecosystem based on open technologies and platforms to accelerate leading new ICT and build a better connected world.

“Huawei plays an active role in the European enterprise market, helping customers in Germany and across Europe transform to become more efficient and meet evolving user expectations,” Joerg Karpinski, Sales Director of Huawei Enterprise Germany, said during the press preview session. “By collaborating with partners and customers, Huawei delivers agile and innovative solutions focused on game-changing areas such as cloud, big data, IoT and mobility to help them take advantage of the tremendous opportunities in the new ICT era.”

In 2015, Huawei’s ICT products and solutions were widely deployed across different industries in Europe to solve their toughest challenges and help them thrive in the now digitized world.

For example, in financial services, the ICT products have been adopted by a number of leading banks in Spain, Italy, and France. In transportation, Huawei has worked with Siemens CVC to provide Deutsche Bahn, a German railway company, with a GSM-R solution, leading the development of IP- and broadband-based railway communications. In the media sector, Huawei’s data center solutions have been deployed by companies such as Criteo, a French performance marketing technology company. In education, Huawei’s Smart Campus Solution has assisted Newcastle University in developing ICT-enabled teaching and scientific research. In addition, the company has cooperated with European telecom operators to develop enterprise products and solutions. For example, they teamed up with Deutsche Telekom to develop private and public cloud services. In line with these efforts, Huawei will announce the commercial use of its public cloud services at CeBIT 2016.

At CeBIT 2016, the Chinese company together with its partners will showcase innovative ICT products and solutions leveraging cloud computing, big data, and IoT technologies and share the best practices in various industries, including government and public sectors, financial services, transportation, manufacturing, and education. Huawei will also host and participate in a series of events (see the table below) with global guests to explore ways of keeping pace in the new ICT era.

To learn more about Huawei at CeBIT 2016, please refer to Huawei’s dedicated microsite here: