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mnubo, leader in IoT analytics, announced the public launch of its SmartObjects Analytics service -Maker Edition, which provides smart product manufacturers with a ready-to-use platform and turnkey insights on their connected product usage and performance. Since 2013, mnubo’s Enterprise Edition has already been serving industrial Internet of Things equipment manufacturers and established companies. Now, with this latest offering, mnubo will also cater to consumer Internet of Things product companies and innovative startups.

Available as a free trial, the service allows simplified data modelling, intuitive UI, plug-n-play integrations and delivers out-of-the-box visualizations on actionable Internet of Things insights for product makers. This first-of-a-kind service will enable all Internet of Things companies to benefit from the value of connected product analytics with minimal effort and resources – accelerating their IoT-readiness.

“Just as product managers of websites and mobile apps cannot ship without integrated analytics, manufacturers of connected ‘things’ must have access to product insights from day one,” stated Jean-Francois Martin, Head of Products at mnubo. “Understanding how products are being used, how they are performing, as well as, analyzing customer adoption and engagement will be critical to the success of every company’s IoT strategy.”

Several Internet of Things companies have onboarded on mnubo’s Maker Edition since its beta launch, such as ReelyActive (smart spaces), Ubios(smart water damage prevention), DasBox (smart monitoring), MySeat (smart office assets) amongst other Internet of Things startups. Time-to-market acceleration, immediate insights on product usage and user engagement analysis are some of the instant benefits for these makers.

“IoT startups need to focus on their core competency – building great products. IoT is as much about insights as connecting products,” said Jeff Dungen, CEO of ReelyActive.” mnubo’s SmartObjects platform allowed us to stream sensor data and get powerful analytics within a few hours. In addition to using these valuable insights, we’ve now made the key outcomes one-click-accessible to all of our own clients.”

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