Novatel Wireless announced an advanced telematics solution optimized for the emerging car-sharing sector. The Ctrack solution is deployed in pilot programs by a leading automobile manufacturer and ride-share service operators.

“The opportunities of the mobile internet have created new use-cases and consumer-friendly business models for managing and connecting the car-share fleets with their customer base. However, until now, there have been clear difficulties in terms of how best to coordinate the availability, access, and usage of vehicles in a car-share program,” said John Wisdom, Managing Director of Ctrack (Europe) for Novatel Wireless.  “We have leveraged our longstanding expertise within telematics to develop a solution that overcomes the key challenges faced by car-sharing providers and the short-term rental business, including the ability to provide reliable journey and usage data for accurate billing purposes.”

The Company’s proprietary Ctrack telematics solution for car-sharing includes options such as driver ID and authorization for keyless vehicle access via RFID smartcards and mobile applications. Other features include remote vehicle immobilization, an extensive suite of vehicle tracking and location based services, and driver behavior metrics that provide asset control and support safe driving initiatives.

There is increasing market demand for car-sharing, also coined short-term vehicle rental, where occasional use or access to a different vehicle type is temporarily required. McKinsey and Company report that nearly a third of the adult urban population in large cities are to be considered prospective car sharers and the segment will experience a compound annual growth rate of 29% through 2020 (Berg Insight).

“These partnerships reinforce our reputation for delivering innovative, reliable solutions to both the established and emerging segments within the telematics industry, and they open doors for exciting and new global opportunities with automobile manufacturers and rental car providers,” said Sue Swenson, CEO of Novatel Wireless.

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