The internet of things is the connection of units including items such as household appliances, cars and computers with embedded technology to communicate and interact with other units and the surrounding environment; OurHelix challenges small businesses to consider the impact and plan now for the inevitable changes to their future business strategy.
Gartner Inc. predicts The Internet of Things (IoT) “… will grow to 26 billion units by 2020”.
An interconnected world would be possible with processors and sensor technology that includes automatically transferring data over a network, without requiring human or a human computer interaction. Meaning, there would be an automated flow of data between various types of units including data on how humans interact with specific units.
OurHelix, a Chicago-based digital agency has challenged leaders to consider the impact the internet of things has and will continue to have on their brands, businesses and organizations.
“As businesses leaders we are already seeing the impact smart phones are having on how consumers experience our services and products through the interconnected world. That interconnectivity is going to escalate and businesses need to rethink how they can modify their services and processes to better accommodate how consumers demands will change”, says Amy Nedoss, co-founder of OurHelix.
For examples and tips of how leaders may need to conduct their business differently, consider the following:
- Auto insurance companies could change their pricing model to charge for the amount of miles a customer actually drives. That customer detailed data may easily become available in the near future.
- Retailers could send information and coupons about a product to a consumer’s smart phone as they stand in front of an in-store display. The information could include recipes or creative ideas for ways to use that product. This would change the face of how future advertising is conducted.
- Household appliance retailers and manufacturers could embed processors so when an appliance is beginning to have a malfunctioning issue, a message is sent to a central command notifying the retailer to schedule a maintenance appointment. Or, a message could be sent direct to the manufacturer to order a new part component.
As interconnectedness intensifies consumer’s needs will also likely change. A product driven mind-set will give way to the need for even more of a service driven culture. Those leaders who accept, modify and integrate the changes will stand-out from the competition.
OurHelix is cautioning leaders to rethink about their business, their customers, what they offer and how they offer it. OurHelix is asking business leaders to share their stories, ideas and thoughts about what the Internet of Things means for their 2, 5 and 10 year business vision.
OurHelix is a digital agency of marketers and technologists that create custom solutions combining the web, social and customer relationship management (CRM). By listening to a client’s goals and learning about their business, OurHelix crafts a solution tailored to help businesses get found, obtain more leads and manage their clients from a central command.