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PlumChoice, the leader in specialized technical services for the cloud and the Internet of Things (IoT), announced that Channing Lai, Director, IoT Product Management will speak about how security concerns and support services can impact the customer experience at CONNECTIONS: The Premier Connected Home Conference, May 24-26, in San Francisco.

During the session, “IoT: Protecting the Consumer Experience,” Lai and industry experts will examine the growing security and privacy concerns consumers have when it comes to their connected products and services. The interactive panel session will discuss how various support models address current challenges and help align customer experiences with expectations. The panel will take place on Tuesday, May 24 at 2:45 p.m. ET and will be moderated by Patrice Samuels, Research Analyst at Parks Associates.

“As smart devices become increasingly interconnected, brands need to emphasize security.” said Lai. “Our own data reveals that 78 percent of consumers do not currently own a smart home device, and of that number, 20 percent are hesitant to purchase because of security and privacy concerns. By providing services that ease these concerns – before, during and after purchase – brands can start to increase the adoption of their products and achieve greater customer satisfaction.”

CONNECTIONS: The Premier Connected Home Conference, is in its 20th year and brings together 650+ industry leaders and analysts to discuss use cases and emerging business models for new technology products and services that engage consumers in the converging IoT industries—including smart home, connected entertainment, and mobile ecosystems.

“The IoT and connected home vision is a complex mix of safety, security, comfort, convenience, entertainment, personalization, and data-backed intelligence, and for two decades, CONNECTIONS has explored the best strategies for technologies and businesses to realize this vision for consumers,” said Stuart Sikes, President, Parks Associates. “We look forward to hearing PlumChoice’s thoughts on an important panel discussion related to device security.”

For more information about PlumChoice, visit