Later this week, on January 28, PTC will host its exclusive ThingEvent, focused on augmented reality (AR) in the enterprise. This livestream event will highlight real-world customer solutions from leading manufacturing companies as well as new technologies that will transform how humans interact with and experience the physical ‘things’ around them in the era of the Internet of Things (IoT).

By seamlessly overlaying digital data onto the physical world – and providing a rich, visual, interactive experience – augmented reality can fundamentally improve and transform the way we design, manufacture, operate, and service smart, connected products and systems.

ThingEvent attendees will see live demonstrations of practical uses of augmented reality for business, presented by PTC executives and representatives from leading manufacturing companies. These PTC customers will share the benefits of presenting enterprise information and live streaming sensor data through augmented reality, enabling deeper insight into product behavior and usage, better execution of service procedures, more comprehensive training of staff, as well as many other value propositions that are driven by various use cases.

The event program will feature PTC’s CEO Jim Heppelmann, co-author of recent thought leadership articles published in the Harvard Business Review, who will explain how augmented reality will play a primary role in PTC’s IoT platform. The program will also include Jay Wright, PTC SVP and General Manager for Vuforia, who will discuss the expansion of the Vuforia platform to enable new enterprise solutions in addition to consumer-facing applications. Recently acquired by PTC, Vuforia is the world’s most widely used augmented reality platform.

PTC invites you to join a worldwide audience of thousands via live streaming of this exciting event:

Date: January 28, 2016
Time: 9:00 AM EST and 3:00 PM EST

“The incredible opportunities presented by the IoT, give rise to the need for a whole new generation of enabling technologies,” said Jim Heppelmann, president and CEO, PTC. “We hope you can join us on January 28 for this special event. Be there to witness the vision, hear the strategy, and see the unveiling of a new suite of products, coming later in 2016, that will harness the power of augmented reality and transform forever how we experience things.”

For more information, please visit the official PTC website.