RetailNext Inc., the worldwide expert and market leader in retail analytics for optimizing shopper experiences at brick-and-mortar retail stores, announced it has entered into an agreement to deliver in-store IoT analytics solutions for Wine Riot, a new store concept created by Second Glass Inc., an urban culture phenomenon helping people discover new wines and sharing their collective experience by bringing wineries and wine drinkers together through technology and in-person events. Wine Riot’s deployment of the comprehensive RetailNext analytics solution will begin with the opening of its first physical store, located in Boston.
“Wine Riot continues to be committed to helping people have fun while feeling more educated and informed so they can feel more confident in their wine purchasing decisions,” said Morgan First, co-founder and CEO at Wine Riot. “Integrating RetailNext into our first-ever physical store location will deliver the customer insights that allow us to create the most ideal wine education and shopping experiences, while at the same time testing new concepts like we do online and at our Wine Riot events, all with the intention to deliver joy and inspiration to our ever expanding US wine market.”
Wine Riot originated as an online resource for wine information geared toward the millennial demographic segment, and was founded on the premise that customers were starved for basic wine-related information presented in a down-to-earth, unpretentious and unintimidating manner. Small wine tastings in the Bostonmetropolitan area quickly grew to multiple-day, Expo-style events with thousands of paying patrons visiting with multiple wine industry exhibitors. The entertainment event – very much not “your parents’ wine tasting” – is now nationwide, and its popularity has led to expansion into the physical retail channel.
Wine Riot joins RetailNext’s rapidly growing global customer list of nearly 300 retail brands, and represents a growing segment of new, best-in-class retailers – including large online retailers, right-sized stores and small- and medium-sized enterprises (SMEs) – who have entered or expanded physical footprints in the brick-and-mortar channel of today’s omnichannel retail industry.
“RetailNext is thrilled to have been selected as the solution provider to Wine Riot as it begins its journey into brick-and-mortar retail,” said Alexei Agratchev, co-founder and chief executive officer of RetailNext. “Brands with a dominant online presence like Wine Riot understand the value of the physical retail channel in delivering world-class, differentiated shopper-centric experiences to customers, and with their digital experience, they’re very familiar with analytics platforms and the value associated with deep insights into today’s shoppers and their values, behaviors and preferences.”
Learn more at www.retailnext.net.