RetailNext, the worldwide market leader in IoT smart store retail analytics for optimizing shopper experiences at brick-and-mortar retail stores, announced it has entered into a multi-year contract to be the in-store analytics solution provider for Cos Bar, an omnichannel luxury specialty beauty retailer built upon an artful combination of exquisite product selection and customer service excellence. The comprehensive RetailNext platform is being deployed as Cos Bar aggressively expands its brick-and-mortar channel across the United States.
“Since its inception, Cos Bar has delivered customer-centric shopping experiences tailored to the unique needs of every client,” said David Olsen, chief executive officer at Cos Bar. “Integrating RetailNext’s SaaS platform into each Cos Bar store location allows us the ability to serve our clientele through an understanding of the core essentials that make luxury shopping experiences magical, while at the same time A/B testing different concepts just like with our e-commerce site, all with the desire to raise the level of excellence delivered through the Cos Bar experience.”
Founded in Aspen in 1976 and designed for a sophisticated and discerning audience, Cos Bar has grown by successfully cultivating a unique and engaging shopper experience based on the needs of its clientele. With its carefully curated assortment of the world’s best beauty brands and its renowned shopper service, Cos Bar has grown to 15 locations across the United States, with 12 new stores scheduled to open in the coming year and plans to reach 50 locations by 2021.
Cos Bar joins RetailNext’s rapidly growing global customer list of over 300 retail brands, and represents a growing segment of new, best-in-class retailers – including large online retailers, right-sized stores and small- and medium-sized enterprises (SMEs) – who have entered or expanded physical footprints in the brick-and-mortar channel of the omnichannel retail industry.
“RetailNext is proud to have been selected by Cos Bar as its smart store solution provider as it further grows its brick-and-mortar footprint,” said Alexei Agratchev, co-founder and chief executive officer of RetailNext. “Over the last several years, the deployment of IoT retail analytics has grown exponentially, and innovative retailers like Cos Bar recognize the value associated with deep insights into today’s shoppers and their values, behaviors and preferences, and in turn develop world-class shopping experiences across all channels to differentiate their brands.”
Find out more at www.retailnext.net.
