OpenMarket, a leader in enterprise mobile engagement, announced support for, an open source project and open standard for interoperable IP-based Messaging and VoIP services. As a result, can now provide SMS as a communication channel for developers building interoperable Instant Messaging (IM) for desktop or mobile use, WebRTC calling, and Internet of Things (IoT) solutions using the Matrix standard. To learn more, visit OpenMarket at Mobile World Congress in Barcelona, March 2-5, 2015 (stand 8.1D11).

Globally, SMS reaches over 3 billion mobile users across more than 6 billion mobile devices1. In addition, OTT messaging apps such as WhatsApp, WeChat, and Line have also seen explosive adoption rates. This collaboration looks to leverage the popularity of OTT with the ubiquity of SMS to enable developers to create seamless communication experiences for consumers and businesses.

The addition of SMS will allow users of the Matrix standard to message with both Matrix-enabled and non-Matrix-enabled end users, creating an interoperable communications experience. Interactions are managed via Matrix’s open standard API, ensuring one simple interface for all communications. The solution will automatically adapt messages to the appropriate format (OTT or SMS) depending on the end user’s preferences and opt-ins, and an SMS response from a non-Matrix end user will be converted back into an instant message for a Matrix end user. is an innovative project designed to provide developers with an open VoIP and IM/OTT standard that can power feature-rich apps that openly interoperate with one another. The growth of OTT messaging apps has created silos that prevent clients of one OTT app from communicating with clients from another app. aims to break down the walls between these silos, a goal further advanced by this new service from OpenMarket. By combining SMS with IM and VoIP, the Matrix standard can act as a common messaging and data synchronization system for the web – allowing people, services and devices to easily communicate with each other.

“With the breadth and depth of communication channels available to individuals today, any company building an internal or external communication strategy needs to address the fragmentation and interoperability challenges that exist between the existing communication silos,” said Matthew Hodgson, Technical Co-founder of “With this collaboration, we’re breaking down the walls between OTTs and SMS by letting any Matrix developer send and receive SMS using the existing Matrix APIs.”

“No other communication technology can match the ubiquity of SMS, so we are delighted to fuse our expertise in mobile messaging with the team,” said Jay Emmet, General Manager of OpenMarket. “Our solutions are designed to help enterprise customers break through existing silos that can limit communication effectiveness. This new collaboration allows us to drive this goal even further by removing distinctions between SMS and OTT messaging.”

About OpenMarket

OpenMarket, a division of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit

About is an open standard for decentralised communication, providing simple HTTP APIs and open source reference implementations for securely distributing and persisting JSON over an open federation of servers. Uses for developers and enterprises include Decentralised Group Chat, Interoperable WebRTC Signalling and Messaging for the Internet of Things. For more information, visit