SURE! launched a flexible and robust Monetization platform for the new vertical Internet of Things (IoT), to deliver increased value to its existing customers and acquire new customers.

SURE! provides management of customer acquisition, flexible product plans and pricing, order agreement and activation, service provisioning, charging and billing, payments and follow-ups and customer service. It enables service providers to introduce real time, usage-based and recurring pricing and charging models and offers new products/services within no time. SURE! Billing and Monetization platform arrests revenue leakages and helps manage their operations at low costs in the industry. Its campaign management module enables businesses to acquire new customers for more revenues and effectively engage with their existing customers for increased ARPU and minimized churn.

Their solution fits in for businesses that provide IoT products and services such as Health Monitoring, Smart Grid Applications for smart energy storage, Fleet Management, Soil Monitoring, Smart Payments and more that covers various fields which include healthcare, transportation, agriculture, insurance, retail, manufacturing, and utilities among others. SURE! solution has enabled IoT providers to focus on their core businesses while it takes care of the challenges associated with billing and revenue management for better monetization.

SURE! Monetization platform for IoT providers

  • Gartner estimates that IoT product and service providers will generate incremental revenue exceeding$300 billion in 2020.
  • Gartner research study revealed that the worldwide IoT technology market would accrue a value of around$1.9 trillion by 2020.
  • According to ABI Research study, the installed base of active wireless connected devices will exceed 16 billion in 2014, about 20% more than in 2013. The number of devices is forecasted to be 40.9 billion for 2020, which is more than double from the current level.

“With the number of businesses leveraging the innovative Internet of Things, technology is growing rapidly, our investments in technology and focus on mobility has led to the expansion into new markets. Our offering provides a major opportunity for service providers to capture new business models, drive revenue streams and develop complex pricing strategies,” said Vijay Debbad, Managing Director, SURE! – a Magnaquest product.

“Our ability to offer a multi-country scalable solution with the system’s inbuilt capability of managing their local taxation system has been a key differentiator in global markets. The selection of SURE! will be a game-changing decision for service providers as it helps strengthen their competitiveness by quickly developing low cost models that are specific to their customer preferences, and provides agility to grow their businesses. SURE! Billing and Monetization platform for IoT business providers was test launched and we received a good number of positive responses from prospective customers,” said Ramakrishna Mashetty, CMO, SURE!

About SURE!, a Magnaquest product

SURE! from Magnaquest Technologies, is a global provider of Billing and CRM solutions for Broadband, Pay TV, Utilities and Cloud service providers. SURE!, a Magnaquest Product, is Subscription Lifecycle Management suite with end-to-end solutions including Billing, CRM, Service Fulfilment, Customer Service, Metered and Convergent Billing, Rating, Charging, Pre-Paid and Post-Paid Enablement, among others. Magnaquest serves 180+ satisfied customers in 30+ countries.