What would happen if Apple decided to turn its full attention to automotive? For the past several years, this question has been haunting the connected car industry as it struggled to match the consumers electronics giant, and others like it, on pace of innovation and intuitive user experience design. With the launch of CarPlay last month, the industry can stop wondering. Apple CarPlay is set to allow users to make calls, use maps, listen to music and access messages from the dash of compatible cars, with or without the assistance of Siri, which will be a press of a button on the steering wheel away. Apple described the system as a “smarter, safer and more fun way” of using an iPhone in the car.
Commenting on the announcement, Johann Jungwirth, president & CEO, Mercedes-Benz Research & Development North America stated, “We are delighted to be the first German premium automotive OEM which worked very closely with Apple to integrate CarPlay into our vehicles. It is a game changer for the connected car, and [it] gives our customers and iPhone users an incredibly intuitive way to make calls, use maps, listen to music and access messages with just a word or a touch.” Derek Kuhn, vice president of sales and marketing, QNX Software Systems stated, “The role of [the] mobile device in car has changed, and the brought-in device experience as a whole is an important aspect of the connected car. From MirrorLink and Miracast to now Apple CarPlay, many consumers are now able to mirror and access auto-relevant smartphone interfaces and applications via a vehicle’s infotainment system. This represents many new opportunities for technology providers like QNX Software Systems, automotive OEMs, developers and consumers alike.”
Telematics Update also asked Phil Abram, chief infotainment officer, General Motors for his comments, “At GM, we understand that customers want their vehicles to be part of their digital lives. That means that the car integrates with their smartphones and that the car is a member of the broader connected ecosystem. We have worked with Apple over several years to better integrate the iPhone with the in-vehicle experience. GM was the first to introduce Siri Eyes Free mode in a vehicle. CarPlay is an extension and natural evolution in bringing the mobile world and the really mobile world (vehicles) closer together. That is why we are also participating as a founding member of Google’s Open Automotive Alliance and the Car Connectivity Consortium (MirrorLink).”
Click here for the Telematics Update article with full reactions from 6 connected car experts: http://www.telematicsupdate.com/detroit/content-apple-brochure.php
Tech Giants Enter the Battle for the Connected Car
Telematics Detroit Project Director, Gareth Ragg stated, “Times are changing in the connected car industry, and at quite a pace. Just since the start of 2014, with the Apple CarPlay and Google’s commitment to bring their Android platform to the car through the Open Automotive Alliance, the telematics landscape has changed forever. He continued, “However, the real implications of these announcements are as yet far from clear. The Telematics Detroit 2014 conference will bring together over 2000 major industry stakeholders to address the fallout of these game-changing announcements and assess the future for telematics as major tech. players recognize the significance of vehicle connectivity.”
Key Debates at Telematics Detroit 2014
Telematics Detroit 2014 is set to explore the crucial topics that are revolutionizing the telematics industry:
- The Internet of Things Meets the Road: Explore the connected car as a crucial node in the IoT as the cloud’s potential in automotive shines through
- The Future of Advanced Safety: V2X today. Piloted tomorrow. Autonomous…? Embrace intelligent mobility, because the question is no longer if, but when!
- Real-Time Relationship Management: Engage customers with connectivity enabled touch points, from dealers to diagnostics to discounts and create OEM affinity through a seamless user experience
- Turning Bytes into $ Bills: Drinking from the data fire hose can be daunting. Collect, select and analyze telematics data to open up brand new revenue streams
- Tech Giants Want a Piece of the Action! Cross-pollinate Silicon Valley’s out of the box thinking with Detroit’s automotive prowess to complete the total connected lifestyle
Audi said of the show: ‘The biggest gathering of “connected services professionals” in north america continues to grow every year, presenting unparalleled learning and networking opportunities for freshmen as well as senior classmen in the industry!’
For the complete Telematics Detroit 2014 conference program and speaker line-up, access the e-brochure at telematicsupdate.com/detroit/conference-event-brochureor contact the Telematics Update team at detroit(at)telematicsupdate(dot)com
Register before May 2 via the secure link below to take advantage of a $100 saving on all conference passes: https://secure.telematicsupdate.com/detroit/register.php
About Telematics Update
Telematics Update Conferences are the most prestigious in the industry. We produce the largest telematics events in North America, Europe & Asia, and attract the most influential speakers providing a rich environment for establishing strategic relationships and networking.