Thinfilm, a global leader in NFC (near field communication) smart-packaging solutions using printed electronics, will demonstrate its innovative technology at CES 2017 in Las Vegas, January 5-8, 2017. In addition, Erwan Le Roy, Thinfilm’s EVP Business Development & GM NFC Solutions and Smart Sensor Products, will deliver a presentation on Thinfilm’s NFC mobile marketing solutions and the critical role they can play in expanding the Internet of Things (IoT).
On display at CES, Thinfilm will demonstrate connected items such as smart beer bottles and smart medical devices featuring Thinfilm’s award-winning NFC tags, SpeedTap and OpenSense. The smartphone-readable tags integrate with powerful cloud-based software, enabling a direct connection between consumers and brands that effectively ‘disintermediates’ platforms such as Facebook, Amazon, and Google.
“CES promises its usual bevy of Internet of Things innovations, but in reality the industry has only just scratched the surface,” said Thinfilm CEO, Davor Sutija. “To realize the full promise of IoT, we need to extend its traditional boundaries to include the hundreds of billions of everyday, disposable items that exist in the world. Thinfilm intends to play a key role in making those things smart – not only by providing an alternative to traditional silicon, but by producing affordable NFC chips in ultra-high volumes through roll-based processing.”
Thinfilm will demonstrate how its NFC solutions enable craft beer bottles to provide consumers with brewmaster videos, pairing recommendations, and other information from the brewery through the simple tap of a smartphone. Earlier this year, Thinfilm announced a collaboration with Hopsy, the US’s first local craft beer marketplace and beer delivery service, to integrate OpenSense into a variety of locally produced craft beers across the country.
Thinfilm will also show how its NFC technology can help improve patient adherence by demonstrating the YpsoMate Smart autoinjector pen, a medical device for patients that self-administer medication to treat chronic conditions. The smart medical device is the result of a collaboration between Thinfilm and Ypsomed, a leading developer and manufacturer of injection systems for self-medication.
Thinfilm’s participation at CES follows several key 2016 milestones, which include the following:
- In December, Thinfilm announced it had raised $60 million from key investors. The funds will be used primarily to build a roll-based manufacturing line that will significantly scale the production of its SpeedTap and OpenSense NFC tags.
- In November, Thinfilm received a six-figure order for NFC OpenSense tags from a leading Asian packaging firm. The firm specializes in providing a broad range of packaging solutions to the tobacco market.
- In October, Thinfilm secured a new manufacturing facility in San Jose, California, with a state-of-the-art cleanroom. Formerly owned by Qualcomm, the new site will house Thinfilm’s new roll-to-roll line and serve as the Company’s new US headquarters.
- In July, Thinfilm partnered with a Fortune 500 pharmaceutical firm to create an NFC OpenSense platform for medical devices.
- In February, Thinfilm announced a partnership with Arc Worldwide, the shopper marketing and digital activation agency inside Leo Burnett, to deliver NFC OpenSense to Arc and Leo Burnett clients.
Where to see Thinfilm at CES:
The Venetian, Suite 29-226, by appointment only:
Led by CEO Davor Sutija, Thinfilm will demonstrate its NFC OpenSense and NFC SpeedTap tags in a private suite at The Venetian.
On stage, Friday, January 6 at 2:15pm, Tech East, LVCC, North Hall, Room N264
In addition to the demonstrations, Erwan LeRoy, EVP Business Development & GM NFC Solutions and Smart Sensor Products, will participate in the session, “Printed Electronics: Key Enabling Technology for IoT” moderated by Dr. Jeremy Burroughes, CDT. Mr. LeRoy will offer his thoughts on the printed electronics industry and how NFC smart packaging will help fuel the Internet of Everything.
What else is IoT focused at CES? Visit our CES 2017 – IoT – Internet of Things page.