Venus Concept announced the U.S. launch of Venus Velocity™, the new gold standard diode laser for hair removal, permanent hair reduction, and the treatment of pseudofolliculitis barbae (razor bumps).

Hair removal treatments have been offered for more than 20 years now, but still rank as one of the most popular non-surgical cosmetic procedures, even among men. In the U.S. in 2015 alone, there were over a million hair removal treatments performed, which is a 37% increase from the previous year, according to the American Society for Aesthetic Plastic Surgery (ASAPS). Despite being a high-demand procedure, laser hair removal is often a loss-leader for treatment providers, due to competitive price pressure and the high cost of ownership.

Venus Velocity™ is making hair removal profitable again. In fact, it’s the most profitable hair removal system on the market today with more affordable pricing, longer warranty, no disposables, Internet of Things (IoT) integration, and Venus Concept’s unique subscription-based business model. Venus Velocity™ is also more versatile, faster, and more comfortable than current competitors, with two modes of operation (SLIDE and PULSE), three changeable spot sizes of up to 7 cm2 on an ergonomic applicator, and a revolutionary real-time cooling system.


  • Internet of Things (IoT) is the latest technology to enhance business operations in many different industries.
  • Venus Velocity™ is the first and only device in the medical aesthetics industry to be equipped with IoT capability. This will help optimize everything from treatment protocols to patient results and satisfaction.
  • IoT provides information to maximize treatment efficiency for the best ROI. It also ensures that your device runs at its optimal performance.
  • Venus Concept is the only company that provides this high level of practice enhancement support.

“We are thrilled to be able to reinvigorate the aesthetics industry with a hair removal device that can actually generate a positive return, while also delivering a fast and comfortable treatment for patients,” said Domenic Serafino, Chairman and Chief Executive Officer at Venus Concept. “Our goal has always been to provide the most innovative aesthetic solutions for practitioners while also prioritizing the needs of patients, and Venus Velocity™ does exactly that.”