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Walkbase announced the availability of Walkbase IoT Platform for Retail on IBM’s THINK Marketing, a site designed to deliver marketing news, thought leadership, education and SaaS solutions to marketers, developers and entrepreneurs. Starting today, companies can optimise, measure and personalise the in-store customer experience and move towards providing a connected customer journey.

With Walkbase IoT platform, retailers can gain rich insights on customer behaviour patterns and loyalty in brick and mortar stores, and use this data to measure marketing effectiveness and store performance. With the combined data sets of physical behaviour and online profiles, Walkbase is enabling true omnichannel analytics and marketing automation capabilities across all channels – the online and offline.

THINK Marketing is a new digital site for marketing professionals. THINK Marketing leverages IBM Watson cognitive computing capabilities to match marketing thought leadership and news, with learning and SaaS solutions from IBM and IBM Business Partners. Relying on Watson APIs such as Alchemy, Concept Insights and Conversation, Watson will ingest thousands of pieces of IBM and third-party content to conduct a semantic analysis and will recommend relevant content. The next step for Watson will be to learn the individual visitor’s interactions and deliver content recommendations unique (or personalized) to their business needs.

“We continue to see momentum with in-store analytics and personalised marketing in physical retail,” said Tuomas Wuoti, CEO of Walkbase. “Now as part of THINK Marketing we have the opportunity to share our industry expertise in these key areas and be part of a community dedicated to helping companies identify and address their most vital business needs.”

“We are excited to welcome Walkbase to THINK Marketing,” said Maria Winans, CMO, IBM Commerce. “Together we will not only inform and educate marketers, we will provide guidance as they look to chart their own business transformation.”

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