Trellie, a pioneer in wearable technology, today announced the introduction of the world’s smallest, modular smart jewelry technology, which will power leading fashion brands. The company also announced it inked a design and distribution partnership with one of the largest jewelry manufacturers in the world, serving designer jewelry brands and retailers including Henri Bendel, Vince Camuto, Marc Jacobs, Kate Spade, HSN, Lord & Taylor, Nordstrom and Macy’s.
Rich History in the Wireless Industry
Trellie is a first-to-market innovator in wearable technology, launching its first device, a wireless call notifier for women’s handbags, in January 2013. With an extensive background in the mobile industry, Trellie is backed by investors including former CEO of Sprint PCS and Japan Telecom and current Chairman of GoGo Wireless, Ron Lemay.
The company has also tapped strategy and business development experts who focus on marketing wireless technology platforms to women-focused brands, most recently long-time wireless industry vet, Heidi Lehmann, who is on the Advisory Board for Women in Wireless and co-founded Third Screen Media, a mobile technology platform which was acquired by AOL.
The First Modular Smart Jewelry Technology
“Trellie literally helped kick-start the wearable technology industry. They’ve focused on developing the smallest, most flexible technology with brands in mind, and with their strategic partnership, they empower jewelry and fashion brands to create their own lines, influence their own communities and be creative about it,” said Ron LeMay, Trellie’s lead investor. “Trellie owns the patent on this technology which puts them in a very unique position to continue shaping and owning the wearable technology marketplace while partnering, not competing, with jewelry designers and fashion brands who already know what’s best for their customers.”
Recent efforts in the smart jewelry industry continue to produce only single-use technology embedded in a piece of jewelry. With Trellie, jewelry designers and brands will continue to focus on their clientele, designing their own lines to match the look and feel of their brand, utilizing patent-protected wearable technology.
Size Matters: Smallest is the Best
The size and modularity of Trellie’s technology allows jewelry and fashion designers to be more creative while designing their choice of watches, bracelets, rings, necklaces and handbag accessories. Brand loyalists can purchase multiple pieces of jewelry or handbag accessories and choose which one they want to wear that day by simply removing and inserting Trellie’s tiny smart jewelry technology themselves.
“Our B2B wearable technology platform enables brands to easily bring wearable tech products to market while engaging customers on their mobile phones and gaining important customer insights,” said Claude Aldridge, co-founder and CEO of Trellie. “The wearable technology market has evolved and now it’s about keeping it simple – no missed calls, texts or meetings. If you want different alerts – social, fitness, safety – you can have them, this time on any piece of jewelry or on your handbag. Now there is a stylish way to focus on being present and being connected at the same time.”
Trellie plans to debut its new line of smart jewelry, powered by designer jewelry and fashion brands, this Spring. Click HERE for images of the Trellie modular smart jewelry technology.
About Trellie Founded in 2012, Trellie has offices in New York City and Kansas City. Trellie’s mission is to power established retail brands to easily launch their own wearable tech accessories by utilizing its patent protected technology platform. Its first smart jewelry line will be available for purchase in Spring 2015 at major retailers across the country. For more information, visit trellie.com.