Whirlpool Corporation, the world’s leading manufacturer of major home appliances, and IBM announced a new collaboration to connect Whirlpool connected home appliances with IBM Watson services, including cognitive analytics, to provide more personalized services to consumers.

“IBM’s cognitive analytics is a strong fit for Whirlpool Corporation,” said Laurent Borne, General Manager, Connected Appliances, Whirlpool Corporation. “Saving energy and water, caring for their families through mobile efficiencies – these are the benefits we’re hoping to bring to consumers. IBM’s expertise in data storage, and cloud computing ensures we’ll continue to bring our consumers relevant technologies in the future, as well as deliver new, innovative, and distinctive experiences for the consumer.”

In step with its position as an industry leader, Whirlpool is gearing up for a market on the cusp of increased demand for intuitive, connected home appliances. Through IBM Watson services, including cognitive analytics, data management and protection, Whirlpool Corporation can better serve the consumer as connected home appliances continue to evolve. The collaboration will also focus, in part, on the importance and intricacies of big data; the two companies collaborating to harness real-time data and insights from appliances to drive product optimization or enhance and introduce new benefits customized/tailored to consumers’ unique needs.

“Working with IBM, Whirlpool Corporation can now further improve performance, optimize supply chain and enhance service delivery,” said Bruce Anderson, General Manager, Global Electronics Industry, IBM. “Cognitive computing systems sense, reason and learn to provide enterprises the ability to access and analyze most data quickly and efficiently to create meaningful insights that benefit business and society alike.”

Whirlpool brand has taken its connected appliance offering to CES 2016 in Las Vegas. The brand introduced the Smart Kitchen Suite with CareSync™ system—a three-piece suite of connected appliances that blends consumers’ home cooking with sleek design.  The suite is one of the latest innovations that works with Nest and allows families to control select features of their kitchen appliances remotely—refrigerator, oven and dishwasher using the company’s Smart App.

The brand also brought the new Whirlpool® Smart Top Load Washer and Dryer enabled with Connect to CareTM program, an option that, when enabled, allows consumers to make a small donation to Habitat for Humanity every time a load of laundry is washed.

Visit whirlpool.com/smart-appliances/smart-top-load-washer-dryer for more information.