Xenio Systems launched its patented Xenio platform, which combines intelligent hardware and an enterprise SaaS portal to deliver real-time shopper analytics and insights, changing the way retailers engage with customers. Unlike traditional beacons, Xenio’s new end-to-end platform delivers X-Y positioning of the shopper’s journey and behavior with pinpoint accuracy, including where they spend time in physical stores and what products and brands they engage with.
“We live in a world dominated by smart tech and intuitive apps, yet when we step foot into a retail store, it’s like stepping back in time to an era that has yet to embrace these modern conveniences,” said Reza Raji, CEO of Xenio Systems. “This is why we have developed a unique solution to fulfill the promise of the smart store and give retailers greater insight into what’s happening inside their physical locations. With our easy-to-deploy system, our retail partners can quickly react to their customers’ wants and needs to create a consistently superior offline shopping experience that mimics the speed and intuitiveness of online shopping. The physical store can now be a strategic asset for retailers rather than a liability.”
The Xenio platform is easy to deploy, simple to manage and includes:
- Programmable LED Drivers and IoT modules: Integrated in smart lighting fixtures, or used as stand-alone devices with integrated BLE radio and antenna, plus a network gateway to manage communication to and from the Xenio Cloud™.
- Xenio Studio™: A web-based portal to access precise, actionable, real-time shopper analytics, including heatmaps and key traffic patterns, along with a set of tools to act on the data. Xenio Studio enables groundbreaking brick-and-mortar marketing and service interactions, as well as optimized staffing, merchandising and store design.
- Xenio SDK: Enables a retailer’s app to deliver game-changing, personalized in-store shopping experience, including turn-by-turn navigation, instant help, concierge services, and real-time two-way marketing capabilities.
The platform was designed with today’s connected shopper in mind, melding the best of online shopping with the instant-gratification of a physical store. For retailers, this means unprecedented access to real-time shopper insights. Xenio’s patented hyper-positioning technology can pinpoint a shopper’s location within two feet and monitor where they are, where they’ve been, their velocity, and what products they’ve interacted with.
With Xenio Systems, retailers can track behavior, share tailored content and offers, capture feedback, and offer new concierge services in real time. They are also able to build intelligence into in-store staffing and merchandising and leverage the data to develop insights for cross-channel marketing.
Xenio’s open platform is enabled by retail-focused technology providers, lighting fixture manufacturers and lighting-focused service providers. Xenio Systems is debuting its technology at ShopTalk in Las Vegas. Those attending can visit booth SR2 for a preview of the new platform.